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BRANDING IDENTITY QUESTIONNAIRE

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WHAT IS INCLUDED IN THE BRANDING

IDENTITY KIT ?

  • Primary logo

  • Logo variations

  • Favicon

  • Instagram Highlight Icons

  • Moodboard

  • Color palette

  • Typographic suite

  • Custom brand texture

  • Instagram Templates

  • Business card

  • logo file kit .AI .PDF & .PNG 

  • An 18-page handbook with all the elements of your branding identity

 

A perfect KIT for a small business that needs a good start in this new year 2022!

WHAT IS MY CREATIVE PROCESS FOR DESIGNING A BRANDING IDENTITY? 


1) First, I will send you a questionnaire to fill out with many questions about your brand, your strategy and your visual preferences.

Following this questionnaire, we will set up a call to discuss your branding identity image and strategy in more details. 

 

2) Next, I will do some research about your industry, your competitors, and your favorite styles in order to have a complete set of visual information to begin the project.

 

3) I will come back to you with a moodboard containing several visual identities with different styles and I will ask you to select the ones you prefer.

 

4) Then I will start the sketching phase, where I will put all my ideas on paper. (Well, it's not quite true, on iPad actually ^^)

I will then present you with 2 different options with a full description of the chosen designs, and I will also give you all the other sketching options done, in case you have a crush on one of them :)

 

5) We'll set up a Zoom consultation / 1:1 call to discuss your choice and to validate all the visual elements of your new visual identity.

 

6) I will then move on to the vectorisation phase, where I will start designing all the visuals (logo, logo variations, color palette, typography, brand textures, icon, favicon, story highlights & Instagram templates, etc.) in vectors on Adobe Illustrator.

 

7) Last but not least, I will give you a complete manual of about 20 pages containing all the visual elements of your brand, as well as all the vectorised files in .PNG .AI and .PDF format

 

Now you know everything :) In short, a lot of communication between you and me is the key to a successful branding identity.

 

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